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Hershey seeks sweet spots in China market expansion

By Wu Yiyao in Shanghai | China Daily | Updated: 2017-11-14 07:28

US confectionery company Hershey is seeking to boost sales by expanding its online business in the China market.

According to Rohit Grover, CEO of Hershey's China operation, the company has taken over the brand's all-online flagship operations in China market, and will allocate more resources to expand business through e-commerce channels in the next few years.

"We believe that consumption of chocolate in China will grow fast amid steady and stable economic growth. Chocolate, which used to be (a) luxury decades ago ... has become (an item of) day-today consumption, and the potential (for) growth is great", he said.

Hershey seeks sweet spots in China market expansion

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